Two-day thematic-oriented seminar on the topic “To sell successfully through the social networks“

            In the period of September 12-13, 2020 in the town of Pomorie, within Activity 3 “Orientation and targeting of newly arrived TCN’s on skills and interests to engage in various thematic-oriented seminars to acquire new skills and knowledge, applicable to promoting entrepreneurship, with an emphasis on female entrepreneurship among the target group“, sub-activity 3.2. “Conducting thematic-oriented seminars by interests in order to promote entrepreneurship, with an emphasis on women's entrepreneurship among newly arrived TCN’s” from the project “Fighting together against prejudices and stereotypes – TCN’s employment and entrepreneurship“, а seminar on “To sell successfully through the social networks” was held.

            The event was attended by 7 (seven) representatives of the target group of the project – third country nationals (TCN’s), as the aim of the seminar is to create and/or develop in the newly arrived TCN’s knowledge and skills for self-employment on the labour market and specifically, with an emphasis on promoting women's entrepreneurship.

During the event to the participants were presented:

• The goals and activities of the project “Fighting together against prejudices and stereotypes – TCN’s employment and entrepreneurship”.
• The basics of marketing and its essence.
• Comparative analysis between digital and traditional marketing; types, strategies and trends in digital marketing - presentation of examples with sales and ads aimed at customers.
• Review of the different types of social networks and presentation of techniques for sales and advertising through them; comparative analysis between Russian social networks, typical for the Russian digital market, but at the same time unknown and inapplicable for the markets in Bulgaria and Europe.
• Techniques and procedures, how to successfully sell and advertise through social networks (applying a game approach in presenting the topic to the participants in the seminar and giving examples).

            The overall assessment for the two-day thematic-oriented seminar, given by the participants in it, is “excellent”. The indicated rating is a result of the processed Questionnaires for evaluation of the event, filled in by the participants.

            The event ended with the distribution of Certificates to the participants, for successfully completed training in a thematic-oriented seminar on “To sell successfully through the social networks“.